Rethinking Rational Choice Theory
| Author | : Jan de Jonge |
| Publisher | : Springer |
| Total Pages | : 363 |
| Release | : 2011-12-12 |
| ISBN-10 | : 9780230355545 |
| ISBN-13 | : 0230355544 |
| Rating | : 4/5 (544 Downloads) |
Book Synopsis Rethinking Rational Choice Theory by : Jan de Jonge
Download or read book Rethinking Rational Choice Theory written by Jan de Jonge and published by Springer. This book was released on 2011-12-12 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marriage of neuroscience and the science of choice behaviour gave birth to neuroeconomics. Jan de Jong explores this new discipline, investigating the relationship between choice behaviour and brain activity, and the light that this sheds on our systems of reasoning.
