Retail Marketing
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Language: en
Pages: 269
Pages: 269
Type: BOOK - Published: 2013-01-02 - Publisher: John Wiley & Sons
Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketin
Language: en
Pages: 296
Pages: 296
Type: BOOK - Published: 2015-11-03 - Publisher: Kogan Page Publishers
Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors. Many retail organizations la
Language: en
Pages: 214
Pages: 214
Type: BOOK - Published: 2018-12-03 - Publisher: SAGE
In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on w
Language: en
Pages: 369
Pages: 369
Type: BOOK - Published: 2015-07-02 - Publisher: Pearson Higher Ed
The unique approach of Retail Marketing combines theory with current retail concepts and international examples. It starts by looking at the nature of retailing
Language: en
Pages: 271
Pages: 271
Type: BOOK - Published: 2007-03-30 - Publisher: Routledge
International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases an
