Reputation Management
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Language: en
Pages: 457
Pages: 457
Type: BOOK - Published: 2007 - Publisher: Taylor & Francis
'Reputation Management' is a how-to-guide for professionals and students in corporate communications that rests on the premise that corporate reputations can be
Language: en
Pages: 291
Pages: 291
Type: BOOK - Published: 2011-08-29 - Publisher: Springer Science & Business Media
Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure
Language: en
Pages: 306
Pages: 306
Type: BOOK - Published: 2018-12-21 - Publisher: Emerald Group Publishing
The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an or
Language: en
Pages: 280
Pages: 280
Type: BOOK - Published: 2014-04-03 - Publisher: Kogan Page Publishers
Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses. Learn from internatio
Language: en
Pages: 148
Pages: 148
Type: BOOK - Published: 2021-10-31 - Publisher: Routledge
Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputati
