Quantitative Research Methods In Consumer Psychology
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Type: BOOK - Published: 2018-12-07 - Publisher: Taylor & Francis
Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addres
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Type: BOOK - Published: 2015-08-20 - Publisher: Psychology Press
While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings ha
Language: en
Pages: 168
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Type: BOOK - Published: 2016-04-18 - Publisher: Verlag Barbara Budrich
This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors prese
Language: en
Pages: 433
Pages: 433
Type: BOOK - Published: 2008-05-22 - Publisher: SAGE
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes
Language: en
Pages: 528
Pages: 528
Type: BOOK - Published: 2019-04-15 - Publisher: Routledge
What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field o
