Principles of Marketing
Author | : Philip Kotler |
Publisher | : Pearson Prentice Hall |
Total Pages | : 118 |
Release | : 2011-11-30 |
ISBN-10 | : 9810687532 |
ISBN-13 | : 9789810687533 |
Rating | : 4/5 (533 Downloads) |
Download or read book Principles of Marketing written by Philip Kotler and published by Pearson Prentice Hall. This book was released on 2011-11-30 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduates studying Principles of Marketing courses. Principles of Marketing: An Asian Perspective provides a comprehensive coverage on topics of Marketing set in an Asian context. Learning is made more engaging for students and teaching more convenient for instructors.