Predictive Technology in Social Media

Predictive Technology in Social Media
Author :
Publisher : CRC Press
Total Pages : 210
Release :
ISBN-10 : 9781000626148
ISBN-13 : 1000626148
Rating : 4/5 (148 Downloads)

Book Synopsis Predictive Technology in Social Media by : Cristina Fernández-Rovira

Download or read book Predictive Technology in Social Media written by Cristina Fernández-Rovira and published by CRC Press. This book was released on 2022-07-07 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can behaviour on social media predict future purchase patterns? Can what we click on social media foresee which political party will we vote for? Can the information we share on our wall foretell the next series I might want to watch? Can the likes on Instagram and Facebook predict the time one will spend on digital platforms in the next hour? The answer is no longer science fiction. It points to the ability of mainstream social media platforms such as Facebook and Twitter to be able to deliver specialised advertising services to highly targeted audience segments controlled by the billions of devices that flood our daily lives. At the same time, it highlights a more relevant problem: can social media guide, suggest or impose a certain behaviour or thought? Everything seems to indicate that they can do it. Predictive Technology in Social Media comprises 10 essays that reflect on the power of the predictive technology of social media in culture, entertainment, marketing, economics and politics. It shows, from a humanistic and critical perspective, the predictive possibilities of social media platforms, as well as the risks this entails for cultural plurality, everyday consumption, the monopolistic concentration of the economy and attention, and democracy. The text is an invitation to think, as citizens, about the unbridled power we have ceded to digital platforms. A new voice to warn about the greatest concentration of communicative power ever seen in the history of humanity.


Predictive Technology in Social Media Related Books

Predictive Technology in Social Media
Language: en
Pages: 210
Authors: Cristina Fernández-Rovira
Categories: Technology & Engineering
Type: BOOK - Published: 2022-07-07 - Publisher: CRC Press

DOWNLOAD EBOOK

Can behaviour on social media predict future purchase patterns? Can what we click on social media foresee which political party will we vote for? Can the inform
Predictive Technology in Social Media
Language: en
Pages: 233
Authors: Cristina Fernández-Rovira
Categories: Technology & Engineering
Type: BOOK - Published: 2022-07-07 - Publisher: CRC Press

DOWNLOAD EBOOK

Can behaviour on social media predict future purchase patterns? Can what we click on social media foresee which political party will we vote for? Can the inform
Artificial Intellligence in Social Media
Language: en
Pages: 80
Authors: Introbooks
Categories:
Type: BOOK - Published: 2020-04-07 - Publisher:

DOWNLOAD EBOOK

Artificial Intelligence has revolutionized and transformed Social Media in many innovative ways. With around 3 billion people connected to various social media
Digital and Social Media Marketing
Language: en
Pages: 337
Authors: Nripendra P. Rana
Categories: Business & Economics
Type: BOOK - Published: 2019-11-11 - Publisher: Springer Nature

DOWNLOAD EBOOK

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
Predictive Analytics
Language: en
Pages: 368
Authors: Eric Siegel
Categories: Business & Economics
Type: BOOK - Published: 2016-01-12 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

"Mesmerizing & fascinating..." —The Seattle Post-Intelligencer "The Freakonomics of big data." —Stein Kretsinger, founding executive of Advertising.com Awar