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Positioning Theory and Strategic Communication
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Pages: 242
Authors: Melanie James
Categories: Business & Economics
Type: BOOK - Published: 2014-06-13 - Publisher: Routledge

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In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about? Why do some positions
Positioning Theory
Language: en
Pages: 228
Authors: Rom Harré
Categories: Psychology
Type: BOOK - Published: 1998-11-18 - Publisher: Wiley-Blackwell

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In this book, Rom Harre give a state of the art overview of positioning theory via contributions from some of the world's leading experts in the field.
Strategic Communication
Language: en
Pages: 160
Authors: Jesper Falkheimer
Categories: Business & Economics
Type: BOOK - Published: 2018-01-19 - Publisher: Routledge

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Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic
Strategic Communication
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Authors: Jesper Falkheimer
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Type: BOOK - Published: 2022-08-17 - Publisher: Taylor & Francis

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This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from prac
Strategic Communication Theory and Practice
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Authors: Carl H. Botan
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2017-12-18 - Publisher: John Wiley & Sons

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A guide to strategic communication that can be applied across a range of subfields at all three levels—grand strategic, strategic, and tactical communication