Related Books

Omnichannel Approach to Co-Creating Customer Experiences Through Metaverse Platforms
Language: en
Pages: 239
Authors: Singla, Babita
Categories: Computers
Type: BOOK - Published: 2024-03-04 - Publisher: IGI Global

DOWNLOAD EBOOK

Academia is grappling with a pressing challenge in the 21st century that mirrors the seismic shifts taking place in the business world. These two sides of one i
Consumer Experience and Decision-Making in the Metaverse
Language: en
Pages: 333
Authors: Tarnanidis, Theodore
Categories: Business & Economics
Type: BOOK - Published: 2024-06-24 - Publisher: IGI Global

DOWNLOAD EBOOK

Traditional marketing approaches must be more effective in a digital world where consumers seek more immersive and personalized experiences. Businesses need to
Creator's Economy in Metaverse Platforms: Empowering Stakeholders Through Omnichannel Approach
Language: en
Pages: 306
Authors: Singla, Babita
Categories: Computers
Type: BOOK - Published: 2024-02-26 - Publisher: IGI Global

DOWNLOAD EBOOK

In the era of the metaverse, a big challenge permeates the digital landscapeĀ—a challenge that resonates both with creators seeking to thrive in this dynamic sp
Proceedings of the International Conference on Digital Transformation in Business
Language: en
Pages: 651
Authors: N. V. Suresh
Categories: Electronic books
Type: BOOK - Published: 2024 - Publisher: Springer Nature

DOWNLOAD EBOOK

Sensible Selling Through Sensory Neuromarketing
Language: en
Pages: 455
Authors: Malik, Reena
Categories: Business & Economics
Type: BOOK - Published: 2024-08-09 - Publisher: IGI Global

DOWNLOAD EBOOK

In today's hyper-competitive business landscape, understanding and engaging consumers is more challenging than ever. Traditional marketing approaches often need