Multiply Your Business Value Through Brand & AI

Multiply Your Business Value Through Brand & AI
Author :
Publisher : Business Expert Press
Total Pages : 234
Release :
ISBN-10 : 9781637421086
ISBN-13 : 1637421087
Rating : 4/5 (087 Downloads)

Book Synopsis Multiply Your Business Value Through Brand & AI by : Rajan Narayan

Download or read book Multiply Your Business Value Through Brand & AI written by Rajan Narayan and published by Business Expert Press. This book was released on 2021-08-05 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand building is a competitive advantage that organizations can leverage to multiply their value. Artificial intelligence (AI), is a recent phenomenon that enables organizations reduce errors, build efficiencies and increase profitability, thereby freeing their human capital to perform more intellectual tasks. This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization. This book is ideal for entrepreneurs, investors, CEOs, and brand managers as it provides them with pathways of using AI to build brands and create value. It can be used as a textbook in courses on brand management and as a supplemental text in marketing management courses. It is especially relevant today, where many enterprises are being founded by non-marketing professionals.


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