Download or read book Money-Making Pay Per Click Marketing written by rudhrah keshav and published by Rudhrah Keshav. This book was released on 2023-01-04 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: PPC stands for Pay Per Click, and it’s a type of digital advertising that allows businesses to advertise online and only pay when their ads are clicked on by users. PPC is quickly becoming one of the most popular methods for businesses to reach their target audiences as it offers an efficient way to advertise with measurable results. Typically, businesses either set up their own campaigns or hire an experienced PPC advertising agency or experts like mediaofficers.com and wisdomdigitalmarketing.com to manage the process for them. The main goal of creating a PPC campaign is to drive user engagement, such as clicks and conversions, in order to generate more leads or sales for the business.