Modern Retail Management: Principles And Techniques
Author | : J.N. Jain |
Publisher | : |
Total Pages | : 494 |
Release | : 2007-01-01 |
ISBN-10 | : 8189915304 |
ISBN-13 | : 9788189915308 |
Rating | : 4/5 (308 Downloads) |
Download or read book Modern Retail Management: Principles And Techniques written by J.N. Jain and published by . This book was released on 2007-01-01 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contents Include : Retail Management : An Overview; Classification Of Retailers; Consumer Buying Behaviour; Retail Market Segmentation; Retail Locations, Store Planning, Design And Layout; Financial Strategy Of Operations Management; Retail Channels/Information Systems And Research; Product And Merchandise Management; Retail Pricing; Managing Human Resources; Retail Communication And Promotion; Customer Service And Relationship Marketing; Globalisation And Future Trends Of Retailing; Glossary.