Modeling Inertia and Variety-seeking Tendencies in Brand Choice Behavior
Author | : Kapil Bawa |
Publisher | : |
Total Pages | : 396 |
Release | : 1984 |
ISBN-10 | : OCLC:21221867 |
ISBN-13 | : |
Rating | : 4/5 ( Downloads) |
Book Synopsis Modeling Inertia and Variety-seeking Tendencies in Brand Choice Behavior by : Kapil Bawa
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