McQuail′s Mass Communication Theory

McQuail′s Mass Communication Theory
Author :
Publisher : SAGE
Total Pages : 633
Release :
ISBN-10 : 9781446244029
ISBN-13 : 1446244024
Rating : 4/5 (024 Downloads)

Book Synopsis McQuail′s Mass Communication Theory by : Denis McQuail

Download or read book McQuail′s Mass Communication Theory written by Denis McQuail and published by SAGE. This book was released on 2010-02-28 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail′s Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail′s Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail′s Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.


McQuail′s Mass Communication Theory Related Books

McQuail′s Mass Communication Theory
Language: en
Pages: 633
Authors: Denis McQuail
Categories: Social Science
Type: BOOK - Published: 2010-02-28 - Publisher: SAGE

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"Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating
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This fully revised and updated edition provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication.
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Authors: Denis McQuail
Categories: Social Science
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"Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating
McQuail's Reader in Mass Communication Theory
Language: en
Pages: 456
Authors: Denis McQuail
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Type: BOOK - Published: 2002-04-22 - Publisher: SAGE

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This text is a companion to McQuail's Mass Communication Theory, but can be used independently. It is a resource of statements drawn from communication studies,
Mass Communication Theory
Language: en
Pages: 256
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Categories: Language Arts & Disciplines
Type: BOOK - Published: 1983 - Publisher: Sage Publications (CA)

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The major textbook in communication theory. Denis McQuail provides a brisk, elegantly organized, and comprehensive overview of the ways in which mass communicat