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Marketing to Moviegoers
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Pages: 314
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Type: BOOK - Published: 2005 - Publisher: Taylor & Francis

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The author goes right to the source and provides data, quotes, and insights from high profile industry professionals and information on market research that the
Marketing to Moviegoers
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Authors: Robert Marich
Categories: Performing Arts
Type: BOOK - Published: 2013-01-30 - Publisher: SIU Press

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While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of hi
Marketing to Moviegoers
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Authors: Robert Marich
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Creative strategy -- Market research -- Paid media advertising -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution
Marketing to Moviegoers
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Pages: 340
Authors: Marich, Robert
Categories: Motion pictures
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Audience-ology
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Looks at the often secretive process of audience testing Hollywood movies and how it can help shape movies, with first-hand accounts from directors such as Ron