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Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing
Language: en
Pages: 404
Authors: Milton Kotler
Categories: Business & Economics
Type: BOOK - Published: 2020-08-26 - Publisher: World Scientific

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The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industri
Kotler Marketing Strategy in the Digital Age
Language: en
Pages: 370
Authors: Tiger Cao
Categories: Business & Economics
Type: BOOK - Published: 2020-08-18 - Publisher: World Scientific Publishing Company

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The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industri
The New Marketing
Language: en
Pages: 317
Authors: Cheryl Burgess
Categories: Business & Economics
Type: BOOK - Published: 2020-07-27 - Publisher: SAGE

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In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help
Digital Marketing
Language: en
Pages: 368
Authors: Ira Kaufman
Categories: Business & Economics
Type: BOOK - Published: 2014-10-17 - Publisher: Routledge

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Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insigh
Kotler On Marketing
Language: en
Pages: 253
Authors: Philip Kotler
Categories: Business & Economics
Type: BOOK - Published: 2012-12-11 - Publisher: Simon and Schuster

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Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win a