Download or read book Marketing South African Tourism and Hospitality written by Richard George and published by . This book was released on 2001-01-01 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is a comprehensive introduction to marketing in the tourism and hospitality industry written from a southern African perspective. It is aimed at students of university and technikon courses in marketing and tourism. This detailed, accessible textbook on the role of the marketer in southern Africa is presented in a clear and concise way, using real-life examples drawn from a range of southern African tourism and hospitality companies and destinations on all the key areas of marketing.