Marketing Knowledge Management

Marketing Knowledge Management
Author :
Publisher : Edward Elgar Publishing
Total Pages : 232
Release :
ISBN-10 : IND:30000116384912
ISBN-13 :
Rating : 4/5 ( Downloads)

Book Synopsis Marketing Knowledge Management by : Gabriele Troilo

Download or read book Marketing Knowledge Management written by Gabriele Troilo and published by Edward Elgar Publishing. This book was released on 2006 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gabriele Troilo explores the entire marketing knowledge management process from a unique perspective. He emphasises the fact that in today's markets, competitive advantage is achieved by companies which are knowledge-based and market oriented. The role of marketing in a knowledge-based company is also underlined: its purpose is to generate marketing knowledge, share it with other departments, and promote its use. As a consequence, the author argues, the marketing department is no longer simply responsible for functional activities, but rather must become a diffuser of knowledge dispersed within the organization. Marketing Knowledge Management describes the individual phases of the process in detail, exploring marketing knowledge emersion, marketing knowledge generation and marketing knowledge sharing and use. The tools required to effectively implement any single phase are also discussed. Emphasising that marketing should broaden its scope to encompass effective marketing knowledge management, this book will be invaluable to: students, researchers and academics with an interest in knowledge management and all areas of marketing (including organizational aspects, marketing in an information age and marketing information systems). Practising marketeers will also find that this book provides essential reading material.


Marketing Knowledge Management Related Books

Marketing Knowledge Management
Language: en
Pages: 232
Authors: Gabriele Troilo
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: Edward Elgar Publishing

DOWNLOAD EBOOK

Gabriele Troilo explores the entire marketing knowledge management process from a unique perspective. He emphasises the fact that in today's markets, competitiv
Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods
Language: en
Pages: 307
Authors: O'Brien, Emma
Categories: Business & Economics
Type: BOOK - Published: 2010-09-30 - Publisher: IGI Global

DOWNLOAD EBOOK

"This book outlines different tools and technologies that can be applied depending on the type of innovation an organization desires, providing concrete advice
Knowledge Management Strategies for Business Development
Language: en
Pages: 445
Authors: Russ, Meir
Categories: Computers
Type: BOOK - Published: 2009-09-30 - Publisher: IGI Global

DOWNLOAD EBOOK

"This book addresses the relevance of knowledge management strategies for the advancement of organizations worldwide"--Provided by publisher.
Information and Knowledge in Internet of Things
Language: en
Pages: 483
Authors: Teresa Guarda
Categories: Technology & Engineering
Type: BOOK - Published: 2021-10-06 - Publisher: Springer Nature

DOWNLOAD EBOOK

This book provides readers with an insight into information and knowledge in the Internet of Things, in particular an investigation of data management and proce
Research Anthology on Strategies for Using Social Media as a Service and Tool in Business
Language: en
Pages: 1865
Authors: Management Association, Information Resources
Categories: Computers
Type: BOOK - Published: 2021-05-28 - Publisher: IGI Global

DOWNLOAD EBOOK

Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, busine