Download or read book Marketing Big Oil: Brand Lessons from the World’s Largest Companies written by M. Robinson and published by Springer. This book was released on 2014-07-21 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.