Marketing And The Natural Environment
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Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environm
Language: en
Pages: 356
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Type: BOOK - Published: 2019-07-26 - Publisher: IGI Global
As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life
Language: en
Pages: 257
Pages: 257
Type: BOOK - Published: 2011-05-11 - Publisher: SAGE Publications
Social marketing takes key marketing principles and applies them to campaigns and efforts to influence social action. In Social Marketing to Protect the Environ
Language: en
Pages: 717
Pages: 717
Type: BOOK - Published: 2012 - Publisher: Oxford University Press
This Handbook discusses the main issues, research, and theory on business and the natural environment, and how they impact on different business functions and d