Marketing and Promotion of the Boston Convention and Exhibition Center
Author | : PricewaterhouseCoopers LLP. |
Publisher | : |
Total Pages | : |
Release | : 2001 |
ISBN-10 | : OCLC:49595604 |
ISBN-13 | : |
Rating | : 4/5 ( Downloads) |
Download or read book Marketing and Promotion of the Boston Convention and Exhibition Center written by PricewaterhouseCoopers LLP. and published by . This book was released on 2001 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Evaluation of: the convention center industry and related demand for facilites and services; the Boston Convention and Exhibition Center's potential market share of conventions and trade shows; best practices in the marketing of convention and trade show destinations; and the relationship between existing and planned hotel capacity and the rooms necessary for the Boston Convention and Exhibition Center to realize its potential market share.