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Market Orientation in Food and Agriculture
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Pages: 288
Authors: Klaus Günter Grunert
Categories: Technology & Engineering
Type: BOOK - Published: 2012-12-06 - Publisher: Springer Science & Business Media

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In the fall of 1990, the Danish government started a comprehensive research pro gramme to improve the competitiveness of the Danish food sector: The Research an
Market Orientation
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Pages: 394
Authors: Martin Hingley
Categories: Business & Economics
Type: BOOK - Published: 2016-05-06 - Publisher: CRC Press

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Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changin
Agricultural Marketing and Consumer Behavior in a Changing World
Language: en
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Authors: Berend Wierenga
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Type: BOOK - Published: 2012-12-06 - Publisher: Springer Science & Business Media

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As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and
The 1996 U.S. Farm Act Increases Market Orientation
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Farm management extension guide. 1. Market-oeriented farming : an overview
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Authors: David Kahan
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