Managing the New Customer Relationship

Managing the New Customer Relationship
Author :
Publisher : John Wiley & Sons
Total Pages : 227
Release :
ISBN-10 : 9781118255858
ISBN-13 : 1118255852
Rating : 4/5 (852 Downloads)

Book Synopsis Managing the New Customer Relationship by : Ian Gordon

Download or read book Managing the New Customer Relationship written by Ian Gordon and published by John Wiley & Sons. This book was released on 2013-03-21 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP “Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. But to win in the decades ahead, you must also understand and capitalize on the rapidly evolving social computing, mobility and customer analytics technologies described in this book. Checklists, self-assessments and graphical frameworks deliver pragmatic value for the practicing manager.” — William Band, Vice-President, Principal Analyst, Forrester Research Inc., Cambridge, MA


Managing the New Customer Relationship Related Books

Managing the New Customer Relationship
Language: en
Pages: 227
Authors: Ian Gordon
Categories: Business & Economics
Type: BOOK - Published: 2013-03-21 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP “Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that
Customer Relationship Management
Language: en
Pages: 399
Authors: V. Kumar
Categories: Business & Economics
Type: BOOK - Published: 2012-04-30 - Publisher: Springer Science & Business Media

DOWNLOAD EBOOK

Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach wa
Customer Relationship Management
Language: en
Pages: 411
Authors: V. Kumar
Categories: Business & Economics
Type: BOOK - Published: 2018-05-15 - Publisher: Springer

DOWNLOAD EBOOK

This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtai
Managing Customer Experience and Relationships
Language: en
Pages: 517
Authors: Martha Rogers
Categories: Business & Economics
Type: BOOK - Published: 2022-04-19 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of
Secrets of Customer Relationship Management
Language: en
Pages: 344
Authors: James G. Barnes
Categories: Business & Economics
Type: BOOK - Published: 2001 - Publisher: McGraw-Hill Companies

DOWNLOAD EBOOK

When executives hear the term "customer relationship management" (CRM), they often break out in a cold sweat amid visions of six- or seven-figure implementation