Strategic Reputation Risk Management

Strategic Reputation Risk Management
Author :
Publisher : Springer
Total Pages : 289
Release :
ISBN-10 : 9780230511415
ISBN-13 : 0230511414
Rating : 4/5 (414 Downloads)

Book Synopsis Strategic Reputation Risk Management by : J. Larkin

Download or read book Strategic Reputation Risk Management written by J. Larkin and published by Springer. This book was released on 2002-10-30 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies.


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