Download or read book Managing as Designing written by and published by Stanford University Press. This book was released on 2004-07-28 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: The premise of this book is that managers should act not only as decision makers, but also as designers. In a series of essays from a multitude of disciplines, the authors develop a theory of the design attitude in contrast to the more traditionally accepted and practiced decision attitude.