Mail Order And Direct Mail Selling
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Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing chann
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You've got 18 seconds to make the sale. Go! Studies have shown that it takes the average person 7 seconds or less to decide to open a direct mail envelope. Then
Language: en
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Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this mark
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The worldwide book market generates almost $90 billion annually, and more than half of those sales are made in non-bookstore outlets such as discount stores, ai
Language: en
Pages: 258
Pages: 258
Type: BOOK - Published: 1984 - Publisher: Prentice Hall Press
Shows examples of good and poor copywriting, explains how to motivate potential buyers, and suggests ways to improve one's writing skills
