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Essentials of Marketing Analytics
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"Preface We developed this new book with enthusiasm and great optimism. Marketing analytics is an exciting field to study, and there are numerous emerging oppor
Essentials of Marketing Research
Language: en
Pages: 404
Authors: Joseph F. Hair
Categories: Business & Economics
Type: BOOK - Published: 2007-07-02 - Publisher: McGraw-Hill/Irwin

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Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented appro
Essentials of Marketing
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Authors: Edmund Jerome McCarthy
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The Essentials of Marketing Research
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Authors: Lawrence S. Silver
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Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. This book guides th
Essentials of Business Analytics
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Authors: Bhimasankaram Pochiraju
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Type: BOOK - Published: 2019-07-10 - Publisher: Springer

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This comprehensive edited volume is the first of its kind, designed to serve as a textbook for long-duration business analytics programs. It can also be used as