Related Books

Living the Brand
Language: en
Pages: 208
Authors: Nicholas Ind
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

This edition of 'Living the Brand' shows how a participatory approach can enhance employee commitment, improve service standards and focus effort to deliver bus
Living Brands
Language: en
Pages: 0
Authors: Constantinos Pantidos
Categories: Branding (Marketing).
Type: BOOK - Published: 2018 - Publisher: Lid Publishing

DOWNLOAD EBOOK

"Successful brands are alive. They are able to activate the very forces of life because they embed our fundamental human motives, the evolutionarily preserved m
Living the Brand
Language: en
Pages: 208
Authors: Nicholas Ind
Categories: Business & Economics
Type: BOOK - Published: 2007-10-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

Your company's workforce is its most valuable asset. It is the employees who translate your organization's strategy into reality, interact with consumers and de
Dynamic Identities
Language: en
Pages: 0
Authors: Irene van Nes
Categories: Design
Type: BOOK - Published: 2013-12-31 - Publisher: BIS Publishers

DOWNLOAD EBOOK

How to produce brand identities that are alive, with the ability to morph into new versions based on outside influences.
Authentic TM
Language: en
Pages: 280
Authors: Sarah Banet-Weiser
Categories: Political Science
Type: BOOK - Published: 2012-10-15 - Publisher: NYU Press

DOWNLOAD EBOOK

While the practice of branding is typically understood as a tool of marketing, a method of attaching social meaning to a commodity as a way to make it more pers