Lead Market India
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Language: en
Pages: 257
Pages: 257
Type: BOOK - Published: 2016-11-26 - Publisher: Springer
India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years I
Language: en
Pages: 248
Pages: 248
Type: BOOK - Published: 2013-10-28 - Publisher: Springer Science & Business Media
This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current underst
Language: en
Pages:
Pages:
Type: BOOK - Published: 2012 - Publisher:
Language: en
Pages:
Pages:
Type: BOOK - Published: 2014 - Publisher:
Purpose - The purpose of ...
Language: en
Pages: 42
Pages: 42
India - A Lead Market for Frugal Innovations? Extending the Lead Market Theory to Emerging Economies
Type: BOOK - Published: 2014 - Publisher:
India has emerged as a vibrant and versatile source for cost effective, "disruptive innovations" of various varieties. Price-sensitive consumers in a large and