Related Books

Lead Market India
Language: en
Pages: 257
Authors: Cornelius Herstatt
Categories: Business & Economics
Type: BOOK - Published: 2016-11-26 - Publisher: Springer

DOWNLOAD EBOOK

India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years I
Aiming Big with Small Cars
Language: en
Pages: 248
Authors: Rajnish Tiwari
Categories: Business & Economics
Type: BOOK - Published: 2013-10-28 - Publisher: Springer Science & Business Media

DOWNLOAD EBOOK

This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current underst
India - a Lead Market for Frugal Innovations? : Extending the Lead Market Theory to Emerging Economies
Language: en
Pages:
Assessing India's Lead Market Potential for Cost-Effective Innovations
Language: en
Pages:
Authors: Rajnish Tiwari
Categories:
Type: BOOK - Published: 2014 - Publisher:

DOWNLOAD EBOOK

Purpose - The purpose of ...
India - A Lead Market for Frugal Innovations? Extending the Lead Market Theory to Emerging Economies
Language: en
Pages: 42
Authors: Rajnish Tiwari
Categories:
Type: BOOK - Published: 2014 - Publisher:

DOWNLOAD EBOOK

India has emerged as a vibrant and versatile source for cost effective, "disruptive innovations" of various varieties. Price-sensitive consumers in a large and