Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI

Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI
Author :
Publisher : McGraw Hill Professional
Total Pages : 237
Release :
ISBN-10 : 9780071491761
ISBN-13 : 0071491767
Rating : 4/5 (767 Downloads)

Book Synopsis Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI by : Brian Carroll

Download or read book Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI written by Brian Carroll and published by McGraw Hill Professional. This book was released on 2010-06-08 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lead Generation for the Complex Sale arms you with a sophisticated multimodal approach to generating highly profitable leads. Brian Carroll, CEO of InTouch Incorporated and expert in lead generation solutions, reveals key strategies that you can implement immediately to win new customers, accelerate growth, and improve your sales performance. You'll start by defining your ideal leads and targeting your ideal customer. Then, you'll construct your lead generation plan, a crucial step to staying ahead of your competition long-term. To help you put your plan into action, Carroll guides you step by step to: Align sales and marketing efforts to optimize the number of leads Use multiple lead generation vehicles, including e-mail, referrals, public relations, speaking events, webinars, and more Create value for the prospective customer throughout the buying process Manage a large group of leads without feeling overwhelmed Identify and prioritize your best prospects Increase the percentage of leads who become profitable customers Avoid lulls in the sales cycle With Lead Generation for the Complex Sale you'll learn how to target prospects early in the buying process and make the most efficient use of sales productivity and marketing resources.


Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI Related Books

Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI
Language: en
Pages: 237
Authors: Brian Carroll
Categories: Business & Economics
Type: BOOK - Published: 2010-06-08 - Publisher: McGraw Hill Professional

DOWNLOAD EBOOK

Lead Generation for the Complex Sale arms you with a sophisticated multimodal approach to generating highly profitable leads. Brian Carroll, CEO of InTouch Inco
Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI
Language: en
Pages: 237
Authors: Brian Carroll
Categories: Business & Economics
Type: BOOK - Published: 2010-06-08 - Publisher: McGraw Hill Professional

DOWNLOAD EBOOK

Lead Generation for the Complex Sale arms you with a sophisticated multimodal approach to generating highly profitable leads. Brian Carroll, CEO of InTouch Inco
Lead Generation for the Complex Sale
Language: en
Pages: 224
Authors: Brian James Carroll
Categories: Relationship marketing
Type: BOOK - Published: 2005 - Publisher: McGraw-Hill Companies

DOWNLOAD EBOOK

This book presents a strategic, multi-modal approach to generating highly profitable leads. "Lead Generation for the Complex Sale" arms you with a proven approa
Mastering the Complex Sale
Language: en
Pages: 311
Authors: Jeff Thull
Categories: Business & Economics
Type: BOOK - Published: 2010-03-10 - Publisher: John Wiley and Sons

DOWNLOAD EBOOK

Praise for Mastering the Complex Sale "Jeff Thull's process plays a key role in helping companies and their customers cross the chasm with disruptive innovation
eMarketing Strategies for the Complex Sale
Language: en
Pages: 273
Authors: Ardath Albee
Categories: Business & Economics
Type: BOOK - Published: 2009-09-25 - Publisher: McGraw Hill Professional

DOWNLOAD EBOOK

Turn prospects into buyers with a powerful emarketing strategy! “Albee shows how smart business-to-business marketers learn about buyers, tell a story, and gr