Kellogg On Branding In A Hyper Connected World
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Language: en
Pages: 368
Pages: 368
Type: BOOK - Published: 2019-03-19 - Publisher: John Wiley & Sons
World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new bran
Language: en
Pages: 413
Pages: 413
Type: BOOK - Published: 2011-01-07 - Publisher: John Wiley & Sons
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenat
Language: en
Pages: 324
Pages: 324
Type: BOOK - Published: 2012-06-29 - Publisher: John Wiley & Sons
In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the K
Language: en
Pages: 245
Pages: 245
Type: BOOK - Published: 2005-08-05 - Publisher: John Wiley & Sons
Written for business executives and MBA students, Kellogg on Strategy is a practical guide to choosing the right strategy for your business and applying it corr
Language: en
Pages: 317
Pages: 317
Type: BOOK - Published: 2020-07-27 - Publisher: SAGE
In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help
