Introduction To Advertising
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This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertisin
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How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora o
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Creative Advertising: An Introduction explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in adverti
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Type: BOOK - Published: 2013-06-26 - Publisher: John Wiley & Sons
Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the
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This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront o
