Download or read book Inside the Multinationals 25th Anniversary Edition written by A. Rugman and published by Palgrave Macmillan. This book was released on 2006-07-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first edition of this book was a milestone. Applying the new theory of multinational enterprises in a North American context, it popularized internalization theory. Now with a new introduction assessing the ground-breaking contribution of the book, this 25th Anniversary edition gives scholars access to the original text.