Inclusive Place Branding
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Language: en
Pages: 310
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Type: BOOK - Published: 2017-11-22 - Publisher: Routledge
Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local communities. It has devel
Language: en
Pages: 352
Pages: 352
Type: BOOK - Published: 2021-04-30 - Publisher: Edward Elgar Publishing
This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It
Language: en
Pages: 204
Pages: 204
Type: BOOK - Published: 2020-12-28 - Publisher: Routledge
Through an interdisciplinary approach combining the concepts, methods and tools in language and discourse studies and insights from marketing and tourism resear
Language: en
Pages: 288
Pages: 288
Type: BOOK - Published: - Publisher: Edward Elgar Publishing
The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries call for more research into the global relevance of Nord
Language: en
Pages: 355
Pages: 355
Type: BOOK - Published: 2019-11-28 - Publisher: Routledge
Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist
