Humanistic Marketing
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Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of
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Transforming Capitalism addresses the challenges to shareholder capitalism. It explores: fair play in the market place;challenges on systemic, organizational an
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There are many books about business and society, yet very few of them question the primacy of GDP growth, profit maximization and individual utility maximizatio
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In Humanistic Perspectives on International Business and Management, the authors provide space to global perspectives on how we can rethink and reposition inter
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This book provides a short introduction to the philosophy of humanism and discusses how and why it is being applied to business and why it is so effective when