Download or read book How to Run Successful Incentive Schemes written by John G. Fisher and published by Kogan Page Publishers. This book was released on 2005 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: John G. Fisher compares a number of incentives and advises on how to measure their effectiveness. The book is based on the premise that incentives do increase performance and the author cites examples from many leading companies using such schemes. The book is endorsed by the Institute of Sales Promotion.