Global Media Economics
Author | : Alan B. Albarran |
Publisher | : Iowa State Press |
Total Pages | : 362 |
Release | : 1998 |
ISBN-10 | : 081382690X |
ISBN-13 | : 9780813826905 |
Rating | : 4/5 (905 Downloads) |
Download or read book Global Media Economics written by Alan B. Albarran and published by Iowa State Press. This book was released on 1998 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text studies the increasing international marketplace for media companies, exploring the mergers and acquisitions, the impact of technology, and the implications of changing regulatory policies and a growing world economy that are the most salient features of this scene.