Global Advertising In A Global Culture
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Globalization stems from many sources, but as Thomas Gould makes clear, advertising is a primary driver of trans-global cultural change. Gould argues that adver
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Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be gl
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The globalization and saturation of local markets lead to increased international activities of companies. In this context marketers are forced to advertise glo
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Type: BOOK - Published: 2005-03-08 - Publisher: SAGE
Praise for the First Edition `Marieke de Mooij′s insightful book on the cultural similarities and differences that exist among consumers in the global market
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Essay from the year 2005 in the subject Communications - Mass Media, grade: 1,7, University of Leicester (University of Leicester - Centre for Mass Communicatio
