Gaining Influence in Public Relations

Gaining Influence in Public Relations
Author :
Publisher : Routledge
Total Pages : 313
Release :
ISBN-10 : 9781135605308
ISBN-13 : 1135605300
Rating : 4/5 (300 Downloads)

Book Synopsis Gaining Influence in Public Relations by : Bruce K. Berger

Download or read book Gaining Influence in Public Relations written by Bruce K. Berger and published by Routledge. This book was released on 2006-08-15 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a wider range of influence resources, strategies, and tactics. Authors Bruce K. Berger and Bryan H. Reber talked with hundreds of practitioners, analyzed original survey data, and examined a detailed case study to develop a theory of power relations. Ultimately, the book seeks to advance the ethical and effective practice of public relations. Intended for scholars and graduate students in public relations, it also has much to offer practitioners, as well as scholars and students in organizational communication, organizational theory, human resources, and leadership.


Gaining Influence in Public Relations Related Books

Gaining Influence in Public Relations
Language: en
Pages: 313
Authors: Bruce K. Berger
Categories: Business & Economics
Type: BOOK - Published: 2006-08-15 - Publisher: Routledge

DOWNLOAD EBOOK

Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This prov
Gaining Influence in Public Relations
Language: en
Pages: 291
Authors: Bruce K. Berger
Categories: Business & Economics
Type: BOOK - Published: 2006-08-15 - Publisher: Routledge

DOWNLOAD EBOOK

Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This prov
PR Women with Influence
Language: en
Pages: 220
Authors: Juan Meng
Categories:
Type: BOOK - Published: 2020-12-22 - Publisher: Peter Lang Us

DOWNLOAD EBOOK

PR Women with Influence: Breaking Through the Ethical and Leadership Challengesmakes a unique and timely contribution by exploring how women in public relations
Content Marketing for PR
Language: en
Pages: 384
Authors: Trevor Young
Categories: Business & Economics
Type: BOOK - Published: 2019-09-16 - Publisher: Digital Citizen

DOWNLOAD EBOOK

Are you struggling to cut through the noise and convey your message to the marketplace? Become your own media channel and tell your stories like a PR pro! We li
Pitch, Tweet, or Engage on the Street
Language: en
Pages: 444
Authors: Kara Alaimo
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2020-12-29 - Publisher: Routledge

DOWNLOAD EBOOK

The second edition of Pitch, Tweet, or Engage on the Street offers a modern guide for how to adapt public relations strategies, messages, and tactics for countr