Brand Fusion

Brand Fusion
Author :
Publisher : Walter de Gruyter GmbH & Co KG
Total Pages : 620
Release :
ISBN-10 : 9783110718638
ISBN-13 : 3110718634
Rating : 4/5 (634 Downloads)

Book Synopsis Brand Fusion by : Terry Smith

Download or read book Brand Fusion written by Terry Smith and published by Walter de Gruyter GmbH & Co KG. This book was released on 2022-07-05 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies – the development of brands that deliver profi t with purpose, are sustainable, and create mutually benefi cial meaning. It fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry. Data-driven case studies from a broad range of brands and contexts show the application of this learning–from micro-brands to corporates; charities to technology companies; retirement villages to aspiring high-growth start-ups. Brand Fusion: Purpose-driven brand strategy is an in-depth analysis of the philosophy and practice behind creating a purposeful brand.


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