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Experience Design
Language: en
Pages: 244
Authors: Patrick Newbery
Categories: Business & Economics
Type: BOOK - Published: 2013-08-08 - Publisher: John Wiley & Sons

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Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers. And, while many companies unders
Unlocking the Customer Value Chain
Language: en
Pages: 354
Authors: Thales S. Teixeira
Categories: Business & Economics
Type: BOOK - Published: 2019-02-19 - Publisher: Crown Currency

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Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why
The Experience Economy
Language: en
Pages: 276
Authors: B. Joseph Pine
Categories: Business & Economics
Type: BOOK - Published: 1999 - Publisher: Harvard Business Press

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This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers wit
The DNA of Customer Experience
Language: en
Pages: 0
Authors: C. Shaw
Categories: Business & Economics
Type: BOOK - Published: 2016-08-27 - Publisher: Palgrave Macmillan

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As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research
Creating Experience Value in Tourism, 2nd Edition
Language: en
Pages: 271
Authors: Nina K Prebensen
Categories: Business & Economics
Type: BOOK - Published: 2018-06-18 - Publisher: CABI

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Research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives and interpretations of how tourists, as cu