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Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to even
Handbook of Research on New Media Applications in Public Relations and Advertising
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Welcome to the dynamic world of event planning and execution! In this e-book, we embark on a comprehensive exploration of the intricacies of hosting successful
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In our latest yearbook, we explore the strategic dynamics and global impact of eSports, highlighting the revolution of intelligent agents, the fusion of traditi
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Researchers across disciplines have been studying the psychology of fans for decades. Seeking to better understand fan behavior and the various factors motivati