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Ethnography In Marketing And Consumer Research

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Ethnography for Marketers

Ethnography for Marketers
Author :
Publisher : SAGE
Total Pages : 268
Release :
ISBN-10 : 0761969470
ISBN-13 : 9780761969471
Rating : 4/5 (471 Downloads)
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Book Synopsis Ethnography for Marketers by : Hy Mariampolski

Download or read book Ethnography for Marketers written by Hy Mariampolski and published by SAGE. This book was released on 2006 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Ethnography for Market Research' provides a comprehensive step-by-step guide for planning and executing consumer studies that lead to innovations in products, services, and communications.


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