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Electronic Word of Mouth (eWOM) in the Marketing Context
Language: en
Pages: 148
Authors: Elvira Ismagilova
Categories: Computers
Type: BOOK - Published: 2017-02-15 - Publisher: Springer

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This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overv
Electronic Word of Mouth (eWOM) in the Marketing Context
Language: en
Pages: 0
Authors: Elvira Ismagilova
Categories: Computers
Type: BOOK - Published: 2017-02-22 - Publisher: Springer

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This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overv
Encyclopedia of E-Commerce, E-Government, and Mobile Commerce
Language: en
Pages: 1350
Authors: Khosrow-Pour, D.B.A., Mehdi
Categories: Business & Economics
Type: BOOK - Published: 2006-03-31 - Publisher: IGI Global

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[Administration (référence électronique)].
Measuring Electronic Word-of-Mouth Effectiveness
Language: en
Pages: 385
Authors: Wolfgang Weitzl
Categories: Business & Economics
Type: BOOK - Published: 2016-10-04 - Publisher: Springer

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Wolfgang Weitzl introduces a novel perspective for measuring consumer trust in eWOM by applying a rigid scale development process. In doing so, the research aim
Social Media in the Marketing Context
Language: en
Pages: 184
Authors: Cherniece J. Plume
Categories: Computers
Type: BOOK - Published: 2016-09-30 - Publisher: Chandos Publishing

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Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment