Effective Public Relations
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Pages: 616
Type: BOOK - Published: 2000 - Publisher:
Effective Public Relations, Eighth Edition presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices
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For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in
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Pages: 164
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Expert guidance from public relations professionals on how the media works and how to deal with press and broadcast journalists to ensure the best media coverag
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Pages: 612
Type: BOOK - Published: 1962 - Publisher: Pearson Education India
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Pages: 174
Type: BOOK - Published: 2009 - Publisher: Xlibris Corporation
The communications world is undergoing a seismic shift. The Web is colliding with the old way of doing things, shaking and rolling the marketing landscape as we