Economics and Management of Competitive Strategy

Economics and Management of Competitive Strategy
Author :
Publisher : World Scientific Publishing Company
Total Pages : 520
Release :
ISBN-10 : 9789814365291
ISBN-13 : 9814365297
Rating : 4/5 (297 Downloads)

Book Synopsis Economics and Management of Competitive Strategy by : Daniel F Spulber

Download or read book Economics and Management of Competitive Strategy written by Daniel F Spulber and published by World Scientific Publishing Company. This book was released on 2009-06-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive and integrated approach to management strategy that is based on economics. A basic introductory strategy text that integrates economic analysis with management strategy, it takes into account global competition and high-tech (Internet) developments, and recognizes that companies today can no longer expect to sustain competitive advantage but must rely on innovation (of products, processes, and transactions). Although many of the principles are illustrated with numerical examples, the text does not require a background course in economics or mathematics, and does not contain technical graphs or equations. Thus, the book is suitable for undergraduate managerial economics and strategy courses, as well as for introductory MBA courses in business strategy and as a companion to case studies. The Power Point Slides for each of the chapters is available upon request for all instructors who adopt this book as a course text. Please send your request to [email protected].


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