Download or read book Do Tourists Matter? Measuring the Positive and Negative Effects of Tourism on Non Profit Theatres written by Amanda Buzzell and published by . This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This thesis examines the effects of tourism on non-profit theatre organizations. A case study of the La Jolla Playhouse in San Diego, California was conducted to determine if it was deliberately serving a tourist audience. The quantitative data gathered from zip code ticket reports is followed up with qualitative interviews with the theatre's administrators as well as other arts and tourism administrators from the community to determine how serving tourists versus serving locals affects the impact on the mission of the organization, programming choices, and community support.