Direct Marketing Management
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Language: en
Pages: 472
Pages: 472
Type: BOOK - Published: 1999 - Publisher: Prentice Hall International (UK)
This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.
Language: en
Pages: 196
Pages: 196
Type: BOOK - Published: 2013-04-01 - Publisher: Entrepreneur Press
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this mark
Language: en
Pages: 394
Pages: 394
Type: BOOK - Published: 2001 - Publisher: Penguin
Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.
Language: en
Pages: 488
Pages: 488
Type: BOOK - Published: 1999 - Publisher: Prentice Hall International (UK)
Written by a marketer/decision scientist team, this text explores all aspects of the discipline of direct marketing management with a focus throughout on the be
Language: en
Pages: 356
Pages: 356
Type: BOOK - Published: 2002 - Publisher: Routledge
With over 700 direct marketing campaigns to his credit, Brian Thomas is one of the most experienced direct marketers in Europe. With this book, he offers a prac
