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Direct Marketing in Practice
Language: en
Pages: 356
Authors: Brian Thomas
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: Routledge

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With over 700 direct marketing campaigns to his credit, Brian Thomas is one of the most experienced direct marketers in Europe. With this book, he offers a prac
Direct and Digital Marketing in Practice
Language: en
Pages: 632
Authors: Brian Thomas
Categories: Business & Economics
Type: BOOK - Published: 2011-01-27 - Publisher: A&C Black

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Direct and Digital Marketing in Practice is a practical manual for all managers, marketers and students who need to get to grips with the powerful techniques av
International Direct Marketing
Language: en
Pages: 339
Authors: Manfred Krafft
Categories: Business & Economics
Type: BOOK - Published: 2007-10-14 - Publisher: Springer Science & Business Media

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This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The
Direct Marketing in Practice
Language: en
Pages: 356
Authors: Matthew Housden
Categories: Business & Economics
Type: BOOK - Published: 2012-04-27 - Publisher: Taylor & Francis

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Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct mark
The Direct Mail Solution
Language: en
Pages: 250
Authors: Craig Simpson
Categories: Business & Economics
Type: BOOK - Published: 2014-01-28 - Publisher: Entrepreneur Press

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Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing chann