Digital Marketing In Sports
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Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook t
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Sports are big business. Most companies want to expand into global markets, enhance their brand and understand varying market conditions. This textbook supports
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Type: BOOK - Published: 2023-11-10 - Publisher: Taylor & Francis
This book examines how the sport industry is adapting to the needs of the digital-first global economy. Focusing on digital techniques in sport marketing, this
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Sports Marketing takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of th
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Type: BOOK - Published: 2022-07-15 - Publisher: Taylor & Francis
This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and
