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Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations
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Pages: 240
Authors: Ahmet Bulent Ozturk
Categories: Business & Economics
Type: BOOK - Published: 2022-03-31 - Publisher: Goodfellow Publishers Ltd

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Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the
Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries
Language: en
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Authors: Santos, José Duarte
Categories: Business & Economics
Type: BOOK - Published: 2019-08-30 - Publisher: IGI Global

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The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses through
Social Media Marketing in Tourism and Hospitality
Language: en
Pages: 178
Authors: Roberta Minazzi
Categories: Business & Economics
Type: BOOK - Published: 2014-11-01 - Publisher: Springer

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This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side.
ICT as Innovator Between Tourism and Culture
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Authors: Ramos, Célia M.Q.
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Lately, tourists consider their mobile devices as essential accessories for the realization of their trip before, during, and after the visit. Such devices allo
Social Media in Travel, Tourism and Hospitality
Language: en
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Authors: Evangelos Christou
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Type: BOOK - Published: 2016-04-01 - Publisher: Routledge

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Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about touris